One of the effective ways of online promotion is to use a marketplace. The reason is that now many people have been educated through the marketplace because of the incessant advertising on television. Ranging from children to parents may already know what an online shopping site is. In addition, the marketplace offers an online shopping experience that is different from most online stores. In the marketplace, there are many sellers so the choice to get more product choices and the price is also competitive. In terms of security, the transactions are also guaranteed in the marketplace. So it is not surprising if more and more marketplace users. Based on this fact the marketplace can be an effective way of online promotion for SMEs and online businesses, despite all the controversies. However, if you also want to display your ads near trending OTT contents, we recommend you to hire the most trusted ott advertising company in your area.
If we analogize that marketplace is the market. A place where sellers and buyers meet. In the market, there are stalls for sellers to hold their wares. Even in the marketplace. The only difference is that marketplace users can have 2 roles at once in 1 account. It could be just a buyer, or if he wants to be able to also be a seller in the marketplace.
There are several keys to selling and promoting online at the marketplace, including:
location and position
and after-sales policies (warranty, returns, etc.)
But the pattern of organic promotion in this marketplace is also almost similar to social media or search engines. It takes quite a long time to break the egg and build a good reputation in the marketplace. This is because the low selling price factor alone does not guarantee successful promotion in the marketplace. There are many factors that determine the occurrence of sales in the marketplace.
Therefore, the marketplace also offers shortcuts by creating advertising features.